The idea

It started as an attempt to reinvent the public service announcement — not a message inside the format, but the format itself. A PSA interrupts your program to tell you something important. What if that worked the other way: what if anyone could transmit something important, to everyone, and no one needed to know who sent it?

That question became a different acronym: Public Sharing Anywhere.

Then came the PostSecret comparison. Frank Warren built something rare — a venue for the things people needed to say but couldn't sign their names to. Postcards. For twenty years. We kept asking: what if PostSecret had a phone number?

It turns out the instinct is ancient. Answering machines became confession booths long before anyone called them that. YouTube has its own lineage of face-obscured, voice-altered testimonials. Church confessionals, anonymous tip lines, Dear Abby. The pattern recurs across every medium: when people find a channel where no one knows it's them, they use it to say the things they couldn't say anywhere else.

We gave that channel a phone number.

Why voice, not text

Text is easy to compose, edit, and polish. Voice is harder to fake. When someone leaves a voicemail at 2 a.m., something is true in it that wouldn't survive the editing process. You can hear the hesitation. You can hear when a person lands on the word they actually meant. You can hear the difference between someone who rehearsed and someone who didn't.

We built for the unedited version.

Why anonymity

Because the things worth saying are usually the things that cost something to say.

The nurse who voted for the strike. The cop who knew something was wrong. The parent who said the wrong thing and spent years trying to unsay it. None of those messages exist if the speaker has to sign their name. Anonymity isn't a workaround for the uncomfortable parts of the platform — it is the platform. Strip it out and you have a different thing entirely. A louder thing, maybe. Not an honest one.

What we built

A toll-free number. A voicemail box. A public archive. Voice masking so your voice can be separated from your identity. A moderation layer that holds every message before publication and reviews it by hand. A retraction code read back to you at the end of your call, in case you change your mind.

Nothing else. No profiles, no feeds, no likes, no algorithm. The archive is a wall, not a feed. It doesn't rank the messages. It just holds them.

Proper Feedback

The same infrastructure powers Proper Feedback — a private, anonymous suggestion box for organizations. Same anonymity guarantees, private deployment, built for teams, schools, and cities that need to hear from the people they're responsible for without those people having to put their names on it. properfeedback.com.

Who's behind it

An independent project. Not a startup, not a nonprofit, not a media company. We thought this should exist and built it. No investors, no ads, no surveillance of our own.

Get in touch

Use the contact form for everything. Press inquiries and legal requests have their own pages.